Best Digital Marketing Courses After 12th: Scope, Eligibility & Jobs

Are you thinking about learning digital marketing after finishing your Board Exams? Taking a digital marketing course after 12th can help you learn new skills for a good job. But before you pick a course, think about what you want to do with it. Do you want to start a business, work for a digital marketing company, or do freelance work? Knowing what you want will help you choose the right course. Once you know, find the best course for you. But first, make sure you understand what digital marketing is all about.

What is Digital Marketing?

Digital marketing is the practice of promoting products or services through the internet. Instead of Conventional methods like TV or newspapers, we use websites, social media, and emails to reach people. It’s a modern way to advertise, allowing us to connect with a large audience online and measure the effectiveness of our campaigns easily.

Types of Digital Marketing Skills

Before starting a digital marketing course, it’s helpful to understand the key skills and concepts that form the foundation of the field. This knowledge will give you a head start and ensure you get the most from your learning journey.

Search Engine Optimization (SEO)

This skill involves optimizing website content to rank higher on search engine results pages (SERPs). It requires understanding how search engines like Google work and tailoring content to attract organic traffic. 

Social Media Marketing (SMM)

SMM focuses on using platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with audiences, build relationships, and increase brand visibility.

Content Marketing

This entails crafting valuable content like blog posts, videos, and infographics to attract and engage potential customers. The goal is to offer useful information while subtly promoting products or services.

Paid Marketing (PPC Advertising)

In this approach, businesses pay to display ads on platforms like Google or social media. It’s a targeted way to attract relevant traffic and generate leads.

Video Marketing

This skill leverages video platforms like YouTube and TikTok to create engaging video content for marketing purposes.

Affiliate Marketing

In affiliate marketing, businesses partner with individuals or companies to promote products or services in exchange for a commission on sales. 

Email Marketing

This involves sending targeted emails to nurture leads and drive conversions. Successful email marketers create personalized campaigns that resonate with their audience. 

Website Management

This skill set covers website design, content updates, performance optimization, and security management.

Data Science and Analytics

This encompasses techniques for analyzing large data sets to gain insights and make informed marketing decisions.

By mastering these skills, you can pursue a career in digital marketing, generate additional income as a freelancer, or achieve success and growth in your own business ventures.

Eligibility criteria for digital marketing courses after 12th

To enrol in digital marketing courses after 12th grade, you generally need to meet the following criteria:

• Completion of 12th grade from a recognized board or equivalent educational institution. 
• Aged 17 or older, though some programs may have different age requirements. 
• Proficiency in using computers and the internet. 
• Good communication skills and proficiency in the language of instruction. 
• Some programs might require an entrance exam or interview. 

Career Opportunities in Digital Marketing

After completing a digital marketing course, a range of career opportunities opens up. Here are some roles you can pursue: 

• Market Research Analyst: Analyzes market trends and consumer behavior to guide marketing strategies. 
• Content Marketer: Creates and promotes engaging content to attract and retain audiences. 
• SEO Manager: Optimizes websites to improve search engine rankings and drive organic traffic. 
• Social Media Manager: Manages social media accounts, interacts with followers, and increases brand awareness. 
• PPC Search Manager: Oversees pay-per-click advertising campaigns. 
• Email Marketer: Develops and sends targeted email campaigns. 
• Content Writer: Produces written content for various digital platforms. 
• E-commerce Specialist: Focuses on online sales and e-commerce strategies. 

Digital Marketing Salary in India 2024

According to recent research and industry experts, digital marketing continues to offer promising salary prospects across various roles. Below are the average yearly salaries for different positions in the digital marketing field in India: 

• Digital Marketing Executive: ₹2,00,000 to ₹6,00,000 
• Digital Marketing Analyst: ₹3,60,000 to ₹9,40,000 
• Social Media Manager: ₹5,00,000 
• Content Strategist: ₹7,43,000 
• E-commerce Specialist: ₹6,64,000 
• Digital Marketing Manager: ₹7,00,000 
• Paid Media Specialist: ₹4,93,901 
• Email Marketing Specialist: Salary varies 

These figures represent the current salary trends in the Indian digital marketing industry and may vary based on factors such as experience, location, and company size. If you’re considering a digital marketing courses after 12th grade, understanding these trends can help you make informed decisions about your career path. 

Where can I learn Digital Marketing Courses after 12th?

Many websites offer free digital marketing lessons, but self-learning can be challenging. Some institutes charge high fees, making it difficult for everyone. For comprehensive yet affordable training, consider Sangaas. Our courses focus on practical skills through observation and hands-on practice, catering to professionals, students, and job seekers. Choose between offline or online classes in English or Tamil. Sangaas is renowned for effective learning and implementation. Join our courses after 12th to enhance your earning potential with real-world results and certificates. Check out Sangaas Digital Marketing Course for more information.